Demystifying Targeted Advertising
Frequently Asked Questions
The platform depends on the audience and campaign goal. Common options can include Meta platforms such as Facebook and Instagram, as well as other ad platforms when they fit the project.
Yes. Geographic targeting can be built around a city, service area, region or broader market when the platform supports it and the audience size makes sense.
Retargeting is advertising to eligible users who have already interacted with your website, content or business. Availability and implementation depend on the platform, tracking setup and privacy requirements.
Yes, but the audience strategy and platform choice can be very different. We plan targeting around the actual buyer, sales process and campaign objective.
Metrics depend on the objective. We may track reach, clicks, cost per lead, conversion rate, purchases or other business actions rather than using a single metric for every campaign.
